Georges Kern was CEO of IWC Schaffhausen before he took charge of the CEO of Breitling. He has been well-known in the watchmaking industry with his great innovation and his keen sense of smell and sharp insight into the market at the vision and direction of the changes.
The global ambassadors of the popular fake Breitling are all very famous all over the world. Brad Pitt and Charlize Theron will attract numerous film fans all over the world. Georges Kern is also the loyal fan of Brad Pitt so when he attended the activity together with Pitt, he felt a little shy.
On the new conference, he wore a new Breitling Premier copy watch with steel bracelet. He joked that he wore the red dress suit in order not to be submersed by the brilliance from other stars. The new Premier collection doesn’t emphasize the bold style and field environment anymore. What it focuses is the suitable watch for daily life and the key words are modern elegance and styled fashion. So it is quite different from the typical Breitling released before.