UK Swiss fake Breitling has a long history and a claim to some great achievements in the world of watches. It overcame the quartz crisis under the new leadership of Ernest Schneider, a Swiss soldier and previous head of Sicira (a small watch company), as well as playing a pivotal role in the resurgence of mechanical timepieces.
Despite this, luxury replica Breitling still faced a combination of few difficulties rather than one particular challenge. Pre-2017, there was a mix of factors, both internally and externally, that went hand in hand negatively affecting Breitling super clone online uk. This led to a steady demise in terms of both collector interest and sales.
Those who viewed the Breitling website back in those times or were following the brand closely would know that cheap replica Breitling had a very complicated collection. Not complicated in terms of movements, but from a consumer point of view. There were too many models to choose from. Chrono24 lists 604 unique for sale from 2007-2016! And these are in at least 11 distinct collections.
Giving consumers choices is usually positive, but this went above and beyond, with many different dial options (colors and configurations), complications, and sizes. Managing to keep the story and emotion behind high quality fake watches is tough at the best of times, especially for the less well-known models. Doing so for over 600 references is nearly impossible.
And there were other issues, namely brand direction. On one hand, you have the staples of the collection such as the 1:1 fake Breitling Navitimer, SuperOcean, and Emergency, but on the other, you have the For Bentley and Transocean models.
Then within these collections, the design varied. This is not a knock on any model, more to highlight that design consistency and language were confused, and focus was not aligned (I have no knowledge of what was happening internally, but this is my impression from the outside).
Take the top copy Breitling Transocean range as an example. Under this naming from 2007-2016, you could find vintage-inspired chronographs, a world-time chronograph, a day-date time-only, and a moonphase chronograph. It may not sound like a lot, but what it comes down to is design inconsistency.
Swiss movement replica Breitling UK complicated the messaging which confused the potential clients, and that’s not ideal when you are selling an emotive product.
And outside of Breitling fake for sale, broader watch trends were shifting.
The most important comes down to sizing. As we discussed in my Watch Trends article, there has been a shift in demand from larger-diameter timepieces to those that are more wearable. Given that top quality fake Breitling focused heavily on pilots’ watches, the brand’s average size offered tended to be (very) large. Panerai also faced a similar predicament, although they specialize in large dive watches.
The Turnaround and the Georges Kern Effect
The turnaround began when the private equity firm, CVC Capital, bought an 80% share in best quality copy Breitling for €840mn in 2017.
The news was followed by the announcement that Georges Kern would be joining with a new management team, and interestingly, Kern took a 5% stake for himself. He was previously the CEO of IWC and was on the Richemont board and head of specialist watchmaking.
Following this, changes to the brand began and now looking at the past six years we can fully appreciate the effect they had. The strategic shift was driven by four main categories: simplification, sizing, image, and marketing.
